Matsui Shuzou was founded in 1910 and is located in the Tottori Prefecture northwest of Kyoto on the shore of the Sea of Japan. Fresh ground water from the Tottori prefecture wilderness is a blessing from the earth and is used to bring the Kurayoshi Whisky to proof. It is a very tasty, mellow characteristic of whisky deserving of the name Kurayoshi, the city of water and green. Tottori is known for its soft mineral water and abundance of nature. Over 14% of the total land area of the prefecture is designated as Natural Park.